Simple pricing for online booking

Start with a free trial, then add the plan and add-ons that fit your business.

No marketplace and no app needed for your clients.

Clients book on your own page at book4.co.uk/book/your-business, in their browser. Card payments through Book4 (on your booking page, pay links and membership payments) carry a fee of 3.5% + 20p per transaction.

Free Trial

14 days

£0

No credit card required

Full access to all features for 14 days

Your own booking page at book4.co.uk/book/your-business
Unlimited online and manual bookings
Calendar, services and customer list
Email confirmations and reminders
Card payments and deposits once you connect Stripe (3.5% + 20p per transaction)
Unlimited staff
Add-ons such as Memberships at £0 during the trial

Start free trial

Platform access

Access to the booking platform.

£19.99/month

Fees on payments through the site: 3.5% + 20p per transaction. See FAQ below.

Add-ons to enhance your booking system

Memberships

£9.99

per month

Let your customers join a membership plan with a set number of visits each week or month, paid automatically. Great for loyalty and predictable revenue.

Turn one-off clients into members, for better retention and predictable income.

recurring memberships
automatic charging
member management

Additional Staff Seats

£3.99

per additional seat/month

Paid plan includes 1 staff seat (owner). £3.99 per additional seat/month. Unlimited staff during trial.

Paid includes 1 seat (owner); £3.99 per additional seat. Trial: unlimited staff.

multiple staff calendars
role based permissions
staff availability rules

Annual billing discount

Get 2 months free

Pay annually and get 2 months free. Perfect for businesses that want to save while growing.

Frequently asked

Do I need a card for the free trial?: No. Sign up and use the full product for 14 days. We'll tell you before any paid period starts.
What happens after my trial ends?: Subscribe to Platform access (£19.99/month) to keep full access and payments. If you haven't set up billing, nothing is charged and your booking page goes offline until you subscribe. If you set up billing early, billing starts when your trial ends.
Can I add or remove add-ons later?: Yes. Add or remove Memberships and extra staff seats whenever you need to. Staff seat changes are prorated automatically by Stripe.
How do I pay for Book4?: Book4 bills your subscription by card through Stripe.
Are there any fees on payments through the site?: Yes. Payments taken from your customers through the booking site are subject to a combined fee (payment processing + platform): 3.5% + 20p per transaction. The fee is shown before payments are processed.
Can my customers pay in person instead?: Yes. You can go live with pay on arrival only and connect Stripe later if you want card payments or deposits online.
Can I cancel?: Yes. If you haven't set up billing, there's nothing to cancel during the trial: no card is taken, and when the trial ends your booking page goes offline until you subscribe. If you set up billing early, billing starts when your trial ends. If you subscribe to Platform access after your trial has ended, billing starts when you subscribe. You can cancel whenever you like from Account, Subscription, Manage billing in your dashboard, with no notice period. Cancelling takes effect at the end of the billing period you've already paid for (monthly, or yearly if you pay annually) and you keep access until then. After that your booking page goes offline and your dashboard is locked until you subscribe again. Your bookings and customers stay in your account, and any add-ons are removed.

See what you get

Everything included is on the features page. Or see how Book4 works for salons, barbers and clinics & therapists.

Want to see it in action first?

Try the demo booking page →

Simple pricing for online booking

Start with a free trial, then add the plan and add-ons that fit your business.

No marketplace and no app needed for your clients.

Add-ons to enhance your booking system

Memberships

£9.99

per month

Let your customers join a membership plan with a set number of visits each week or month, paid automatically. Great for loyalty and predictable revenue.

Turn one-off clients into members, for better retention and predictable income.

recurring memberships
automatic charging
member management

Additional Staff Seats

£3.99

per additional seat/month

Paid plan includes 1 staff seat (owner). £3.99 per additional seat/month. Unlimited staff during trial.

Paid includes 1 seat (owner); £3.99 per additional seat. Trial: unlimited staff.

multiple staff calendars
role based permissions
staff availability rules

Frequently asked

Do I need a card for the free trial?

No. Sign up and use the full product for 14 days. We'll tell you before any paid period starts.

What happens after my trial ends?

Subscribe to Platform access (£19.99/month) to keep full access and payments. If you haven't set up billing, nothing is charged and your booking page goes offline until you subscribe. If you set up billing early, billing starts when your trial ends.

Can I add or remove add-ons later?

Yes. Add or remove Memberships and extra staff seats whenever you need to. Staff seat changes are prorated automatically by Stripe.

How do I pay for Book4?

Book4 bills your subscription by card through Stripe.

Are there any fees on payments through the site?

Yes. Payments taken from your customers through the booking site are subject to a combined fee (payment processing + platform): 3.5% + 20p per transaction. The fee is shown before payments are processed.

Can my customers pay in person instead?

Yes. You can go live with pay on arrival only and connect Stripe later if you want card payments or deposits online.

Can I cancel?

Yes. If you haven't set up billing, there's nothing to cancel during the trial: no card is taken, and when the trial ends your booking page goes offline until you subscribe. If you set up billing early, billing starts when your trial ends. If you subscribe to Platform access after your trial has ended, billing starts when you subscribe. You can cancel whenever you like from Account, Subscription, Manage billing in your dashboard, with no notice period. Cancelling takes effect at the end of the billing period you've already paid for (monthly, or yearly if you pay annually) and you keep access until then. After that your booking page goes offline and your dashboard is locked until you subscribe again. Your bookings and customers stay in your account, and any add-ons are removed.