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Book4 frequently asked questions

Frequently asked questions about Book4: online booking, pricing, trial, and how to get started.

What is Book4?
Book4 is online booking software for UK service businesses. It lets you offer 24/7 appointment booking to your customers, manage your calendar, services, staff, and customer records in one place, with your own booking page showing your business name and logo.
How do customers book appointments?
You get a unique booking link (e.g. book4.co.uk/book/your-business). Customers visit the link, choose a service, pick a date and time from your availability, and confirm. They can book anytime, even when you're closed; only your available slots are shown.
Do my clients need an app?
No. Clients book in the web browser on their phone or computer using your link, book4.co.uk/book/your-business. There's nothing to download and they don't need to create an account: they pick a service and a time, leave their name and an email address or phone number, and confirm. Clients can sign in to a customer account to see their bookings if they want to, but it isn't needed to book.
How do I get started as a business?
Sign up for a free trial. No credit card required. Set your services, opening hours, and availability. Your booking page is ready to share. After the 14-day trial, subscribe to Platform access (£19.99/month) to stay live, and add any add-ons you need.
What does the free trial include?
The free trial gives you full access to the dashboard: your own booking page, calendar, services, staff, and customer list. You can take unlimited bookings during the trial. No payment details are required to start.
How much does Book4 cost?
After the 14-day free trial, Platform access is £19.99/month and includes 1 staff seat (owner). Additional Staff Seats are £3.99 per seat/month; Memberships are £9.99/mo. During the trial, staff are unlimited. See the Pricing page for full details.
Do I need a card for the free trial?
No. Sign up and use the full product for the trial period, no card required. We'll tell you before any paid period starts. If you don't add a card, nothing is charged: when the trial ends your booking page goes offline until you subscribe for £19.99/month. If you set up billing early, the first charge is taken when your trial ends, not before.
Can I cancel?
Yes. If you haven't set up billing, there's nothing to cancel during the trial: no card is taken, and when the trial ends your booking page goes offline until you subscribe. If you set up billing early, billing starts when your trial ends. If you subscribe to Platform access after your trial has ended, billing starts when you subscribe. You can cancel whenever you like from Account, Subscription, Manage billing in your dashboard, with no notice period. Cancelling takes effect at the end of the billing period you've already paid for (monthly, or yearly if you pay annually) and you keep access until then. After that your booking page goes offline and your dashboard is locked until you subscribe again. Your bookings and customers stay in your account, and any add-ons are removed.
What payment methods do you accept?
We use Stripe (https://stripe.com) for payments. Payments taken from your customers through the booking site are subject to a combined fee (payment processing + platform): 3.5% + 20p per transaction. See the Pricing page for full details.
Can customers cancel or reschedule?
Yes. You can set cancellation and rescheduling rules (e.g. minimum notice). Customers can often cancel or reschedule from their confirmation email or booking link, depending on your settings. You stay in control of your policy.
Is my data secure?
We take security seriously. Data is stored securely and we use industry-standard practices. We don't sell your or your customers' data. For full details, see our privacy policy.
How do I get help?
Use the help section in your dashboard for guides and tips. For questions or issues, contact us via the Contact page and we'll get back to you as soon as we can.

Still have questions? Contact us